Painpoints & Solutions
Individuals require a personal skin assitant that caters to one's genetic skin type.
The generic and repetitive nature of existing skincare app services fails to deliver noticeable improvements to users’ skin.
Statement & User flow
User Persona & Scenario
Frustration
Wears makeup all day.
Due to COVID-19, wearing a mask causes skin irritation and frequent issues.
Considering a dermatologist visit, but her busy schedule and past negative experiences make it challenging.
Goals
Experience goals
Wants to better understand her skin and effectively address its needs. Also wants to feel a personal improvement in her skin.
End goals
Want to maintain clear and healthy skin to create a beautiful impression for her clients.
Life goals
Wants to feel confident in her appearance and maintain healthy skin.
Personality
introverted
extroverted
systemic
impulsive
realistic
ideal
rational
emotional
Soo
age
32
she/her
pronoun
Hair designer
job
Beauty, pet Ginger
interest
Lets see how Synergy changes Soo’s experience
Lets see how Synergy changes Soo’s experience
Soo, a hair designer leading a hectic lifestyle, is in high demand with a fully booked schedule throughout the day.
However, recently, she has been experiencing skin trouble due to wearing masks for a long time, causing stress.
In a rush, Soo visited a dermatologist, but ended up facing aggressive sales tactics, resulting in a much higher financial expense than anticipated.
Searching for a way to consistently care for their skin at home, Soo comes across a promotion of 'Skin Genetic Test' service from LG H&H and reminds of her frustration.
Soo underwent a skin genetic test, discovered her skin genetic type through the Skin Caster app. She decided to receive care tailored to her genetic type.
Soo learns about her skin and receives daily tips. Discovering previously overlooked aspects, Soo begins to receive coaching within the app throughout the day.
Soo starts to receive systematic management based on the integrating genetic test results and external environmental data. By following the coach, her skin gets better and better.
Following the guidance of the Skin Caster app, she results in improved skin condition. Positive feedback from those around is noticeable.
Information architecture
Statement & User flow
"Personalized skincare through tailored content based on my genetic test data"
Painpoints & Solutions
Individuals require a personal skin assitant that caters to one's genetic skin type.
The generic and repetitive nature of existing skincare app services fails to deliver noticeable improvements to users’ skin.
