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Field research- Contextual Inquiry
Field research- Contextual Inquiry
I shadowed a freelance designer as she prepared to work at a café, observing her real-life workflow and habits to gain practical insights into the experience of working independently.
I shadowed a freelance designer as she prepared to work at a café, observing her real-life workflow and habits to gain practical insights into the experience of working independently.
DJ Hong(26)
Freelance product designer
who works for an average of 7hours every day
Freelance product designer
who works for an average of 7hours every day
Since the home is small and with her mom around, she prefers to go out and go to a cafe’ to work since there are more “tension-like energy”.
The home environment that is not conducive to concentration.
problem 1
Need 1
A dedicated space separated from the living area conducive to better concentration.
To find a café where she could focus better, she left her usual neighborhood café behind and hopped on the subway in search of a new environment.
When looking for a cafe on map apps, it was challenging to capture the atmosphere of the place since photos usually emphasize the cafe's menu.
Non-intuitive search experience.
problem 2
Need 2
An UI that allows users to quickly access the visual information they want.
Even after stepping off the subway, she continued searching for the perfect spot to go.
It took more than 25 minutes of search time to find a suitable place before she could officially start working.
Inefficient use of time and energy for searching place to work.
problem 3
Need 3
A quick and easy way to find a working space that suits well with a person.
She found a café through online reviews and decided to give it a try.
She looked for a space where she could work while charging her devices, but nothing seemed particularly comfortable.
She ordered a drink to secure a seat.
problem 4
She couldn't find a outlet for charging her laptop, so she had to settle for an uncomfortable chair.
Unexpected discomforts at cafe’.
Need 4
A comfortable workspace equipped with all the necessary tools to work smoothly without any issues.
As she prepared to start working, she realized she didn’t know the Wi-Fi password and had to ask a staff member.
She finally began working 45 minutes after leaving home.
problem 5
She had to plug in her headphones due to the noisy conversations next to her. But soon, her air-pods ran out of battery and she was annoyed.
Noise that cannot be controlled and has to be endured.
Need 5
An environment with the desired noise level.
Field research- Interview & Card soarting
Field research- Interview & Card soarting
I interviewed 10 individuals who have experience using various kind of workspaces and conducted the card-sorting activity.
I interviewed 10 individuals who have experience using various kind of workspaces and conducted the card-sorting activity.
*Card sorting
*Card sorting
Insights
Insights
People need a platform that introduces workspaces they can grow and concentrate with other people.
People need a platform that introduces workspaces they can grow and concentrate with other people.
Insight 1
Cafes have limitations for long hours work. especially because of the "Unpredictability"
“
Not having a charging spot, I sometimes had to find another cafe or settle for an uncomfortable chair.”
-Chowon (24)
Insight 2
People tries to find a suitable place separated from the living area for tension
“
I feel far more productive when I am in a public space. I think my concentration lasts longer.”
-Yeonjin (29)
Insight 3
People have psychological barrier finding a private workspace
“
Finding a workspace itself was be incredibly challenging.”
-Dohwan (28)
Analysis
Analysis
People prioritize positive tension and finding someone whose personality aligns well with theirs as the most important values
when searching for shared workspaces.
People prioritize positive tension and finding someone whose personality aligns well with theirs as the most important values
when searching for shared workspaces.
*Keywords interviewee has mentioned it most while talking about working spaces
*Keywords interviewee has mentioned it most while talking about working spaces
Solutions
Solutions
Users need a UX that allows them to efficiently
find a workspace that suits their working personality.
Users need a UX that allows them to efficiently
find a workspace that suits their working personality.
User Persona & Scenario
User Persona & Scenario
Users need a experience that allows them to efficiently find a workspace that suits their working personality.
Lets see how Synergy changes Sebin’s experience
Sebin, who lives in a small studio, feels frustrated and finds it hard to concentrate while working alone.
cafe’?
To reduce the frustration,
she decides to go to a café to work.
Sebin, upon arriving at the cafe, realizes that all the seats with power outlet for her iPad are taken.
She managed to find a seat near a power outlet, but the uncomfortable chair caused her back pain, making it difficult for her to work for a long time.
After finding a workspace that seems to suit her well, she requested for a visit to meet the people in the workspace.
Sebin, who lives in a small studio, feels frustrated and finds it hard to concentrate while working alone.
Sebin meets the workspace people, engages in conversations, and decides to become a member of the workspace community.
Sebin enjoys a motivated and pleasant work life, finding compatibility in working styles with people who inspire and motivate each other.
