About
Providing Personal lifestyle service based on customer DNA test results
In the summer of 2021, I interned with LG Household & Health Care's UX team & DNA data team where I designed a lifestyle application utilizing the PHR data (Personal Health Records) for an intern idea-pitching project.
The goal was to offer a secondary lifestyle app, allowing 2030 customers to make effective use of their genetic data service provided by LG's MyGenomService in their daily lives.
Through this, I aimed to position LG not just as a seller of household and cosmetic products but as a company that continuously engages with its customers to enhance their quality of life.
During the project, I refined the product based on customer feedback and survey data, leading to its selection as a future R&D project within LG’s UX team. While I am unable to disclose specific visual details of this project due to an NDA, I would be happy to showcase key interface design that highlights my skills and approach.
Project Overview
SkinCaster is an internship project selected by LG Household & Health Care, focused on leveraging customers’ personal health data for tailored solutions.
Social Background & Survey
Current skincare services fall short of providing practical solutions as they do not effectively incorporate users’ environmental information
&
A surge in skin-related concerns has been observed, largely attributed to the prolonged use of masks during the ongoing pandemic.
Needs & Solutions
Women in their 20s and 30s in Korea are increasingly interested in and recognize the need for a personalized skin assistant tailored to their genetic skin type.
The generic and repetitive nature of existing skincare app services fails to deliver noticeable improvements to users’ skin.
Features
onboarding
Link your genetic test results
When the user links their genetic test results, a personalized main page appears.
Mainpage
Instant access to the information you need!
The first thing on a main page is a brief notification on environmental information and
skin-related coaching for the user to notice.
Design Assets
Given that the app focuses on skincare, blue was chosen to represent cleanliness and purity, complemented by bold secondary colors to create emphasis
Takeaway
KPT Retrospective
Keep
As a designer, I explore ways to connect users with data while creating solutions that benefit both the company and its users.
Problem
I encountered difficulties in grasping specialized terminology, leading to communication barriers.
Current system still requires the user's commitment and intention.
Try
Learn how to accurately understand information in a short time about the data that allows for efficient collaboration.
Add features that can strongly motivate users, such as incorporating graphs or visually highlighting noticeable changes in skin tone.
Always opened to have a coffee chat:)
+1 (931) 626-6737